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Established in 1984, Elbow River Marketing operates as a wholesale broker, transporter, supplier and marketer of liquid petroleum gases (butane, propane and condensate), crude oil, heavy fuel oil, and a growing portfolio of refined fuel and bio-fuel products. Its people are passionate about building and strengthening relationships across North America—a primary focus that ensures customers benefit from a wide range of sales, supply and pricing alternatives designed to deliver the products they need, when and where they need them.
In February 2013, Elbow River Marketing was purchased by Parkland Fuel Corporation, Canada's largest national independent operator of retail and commercial/industrial fuels. Parkland is respected for its ability to connect refiners to communities and communities to the petroleum products they need to heat their homes, fuel their industries and drive their economies forward. Their combined strength represents annual sales volumes of about 8 billion litres—2 billion litres of which are generated by Elbow River Marketing.
The key to Elbow River Marketing’s resilience and success is its ability to retain, and continue to attract, seasoned experts with decades of oil and gas, transportation, finance, trading, marketing, and entrepreneurial experience. Together, they leverage their extensive networks and resources—from producers, suppliers and creditors to an expansive tank car and vehicle fleet—which enables them to negotiate the most innovative, responsive and value-driven solutions for their customers.